It’s no secret of business that loyal clients are the best clients. When someone has a positive experience with your business, it makes it easy for them to not only return to you, but also share their experience with family, friends and the vast audience of the internet.
However, it’s also an unavoidable fact of business that you’re going to lose clients along the way. Some estimate that small businesses lose half their clients within the first few years. You need a steady a stream of clients to thrive, but acquiring a new client can be 5-25 times more expensive than retaining your existing ones.
It’s possible to beat the odds with IT management. IT support isn’t just about maintaining your sanity, it also keeps clients returning to you time and again.
Here are five ways that professional IT services help reduce problematic client churn.
Reduced Risks
Trust is a huge factor with clients today. There have been enough technology and security breaches in the news that every smart consumer has become extra wary and cautious about who they trust with their personal information.
When you employ managed IT services, you and your clients can rest assured that all personal and sensitive information is protected, and that constant monitoring is taking place for continued peace of mind.
Proactive Management
The smallest technological glitches can leave a bad taste in a client’s mouth. If any part of their interaction with you causes even minor discomfort, there’s a good chance that they’re going to at least consider working with another business. If it happens repeatedly, there’s almost guaranteed churn that’s taking place as a result.
Your competitors are online, right? Don’t give your clients any reason to consider the other possibilities. Leave the technology in the hands of knowledgeable IT support that not only resolves issues quickly as they arise, but also works proactively to monitor and fix potential problems before they come to the surface.
Up to Date Technology
Outdated technology can cause all sorts problems on your client’s end. Plus, if they’re technologically savvy, they’re going to spot that you’re lagging behind and wonder why you’re unable to keep up when your competitors seem to have no problem.
IT support helps to keep you competitive and increase client satisfaction by making sure your technology reflects current industry standards.
Smart Labor Allocation
Yes, there is an investment involved in working with managed IT services, but let’s consider why it’s worth it. Every minute that your in-house team spends on IT is a minute that they’re not spending on serving your clients. Many businesses hire additional team members as result, and it ends up costing them more in long run.
When you partner with an IT professional, you and the valuable employees you’ve hired spend more time and energy on what’s important – your clients.
Staying Focused on Business
IT issues are distracting to say the least. When trouble arises, it can become nearly impossible to stay focused on business, especially if the problem is major or recurring. IT support services take care of these issues for you, and work to prevent them from happening in the first place. This keeps your attention on your business, where you can focus on other ways of retaining the valuable clients that are your lifeforce.
IT consulting and management isn’t just for the big guys. Small and medium sized businesses benefit greatly from having a professional IT team on their side. Contact Proactive IT today and let’s start talking about what our services can do to help you reduce client churn starting today.